Email marketing

Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are not related to your website. However, if your emails are designed to bring people to your website, a change in your open rate can tell…

What would you like your website to do for you? Do you want your patients to make appointments more regularly? Do you want a chance to help them understand why additional procedures are worth the expense? Maybe you want more patients, whether that means bringing in the new parents served by the OB-gyn down the…

Email continues to be an effective marketing tool. Not all of us remember, however, that people often check their email with smartphones and tablets. 48% of emails are accessed on mobile devices, but only 11% of email newsletters are optimized for mobile. What would it mean to optimize your emails for mobile? Use a responsive…

It’s Hallowe’en today and we’re heading straight into Chanukah, Thanksgiving, Christmas, and the New Year, not to mention Black Friday, Cyber Monday, Diwali, Kwanzaa, Computer Security Day, and a spate of other holidays, traditional and commercial. It seems obvious that you should grab a festive template and take advantage of the holidays, right? Some things…