Consumer Product Goods
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Should You Be Shallow?
Rosie and I had a meeting with the nice folks at 8th & Walton today to discuss plans for next year’s social media. We were discussing Pinterest, and I showed Jeff, who is not very familiar with Pinterest, one of the boards we have at our company account: Our Dogs. Rosie was aghast that we…
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Business Goals and Website Goals
Your online marketing strategy, including your website, your social media, your content marketing, or your cost per click ads, should be founded on and in alignment with your business goals. That may seem obvious, but it isn’t — based on how often this simple rule is broken online. We see two ways in which companies…