Consumer Product Goods

Here in Northwest Arkansas we’re very conscious of Hispanic consumers, who are becoming an increasingly important segment of our population here, as well as across the nation. We don’t always think about Asian American consumers, though. We’re not the only ones who could say that. Watch the conversations about marketing around the web and count…

As a Top Reviewer and Vine Voice at Amazon, I’m often asked to take part in surveys about online reviews. As a person whose life is largely dedicated to information, I’m always happy to help people conducting research, so I comply — and therefore I have seen a lot of surveys about online reviews. The…

RetailWire has been discussing showrooming vs. webrooming and 8th & Walton’s Saturday Morning Meeting has hailed the upsurge of webrooming among millennials as a good sign for brick and mortar retailers. They’ve got the wrong end of the stick. Showrooming is the practice of trying things out in physical stores — treating them as showrooms…

In their new book The Human Brand, Chris Malone and Susan T. Fisk report on a study showing that top retailers who also offer e-commerce, including Walmart, show a surprising pattern when it comes to brick and click shoppers. The people who shop online with these major retailers are the ones who feel most loyalty…

We wrote a while back about what the YouTube Beauty Gurus can teach bloggers. For your company blog, however far your topic may be from how to create the perfect smokey eye, the YouTube beauty gurus demonstrate three things you should offer your visitors: Quantity, or a regular posting schedule that keeps you in front…

We had the opportunity yesterday to hear Permjot Valia at the ARK’s Sales and Finance Summit. He is an entertaining and inspiring speaker. He told us, among other things, that every company sells with just one visceral element: sex fear greed “Sex” here includes things like self-validation and general coolness, fear is about fear of…