Consumer Product Goods
Questions for Ecommerce
We’re adding shopping carts to a couple of websites this week, and I’m noticing afresh how many decisions business owners have to make about their shops, even if they’re not primarily ecommerce companies. Perhaps especially when they’re not ecommerce companies. Retailers typically already have systems for selling tangible goods and have a lot of information…
Are You Ready for Cyber Monday?
Cyber Monday, the newest shopping holiday, was made up early in the 21st century, with the idea that people who had shopped on Black Friday and Small Business Saturday would get back to work with some of that consumerist fever still running through their veins, and would respond to special online deals they could snag…
Ecommerce and Logistics
We were talking today with a designer and a developer about an ecommerce project we’re considering. Having given them an idea of the products, I was about to move on to strategic considerations when the developer starting peppering us with questions. “They’ll have to be shipped cold. What are their must arrive by dates?” “Will…
CPG School
CPG School’s founder, Matt Fifer, says the one-day conference for early stage CPG companies coming up this October is all about bricks and clicks. Bricks in the sense of brick and mortar stores like Harp’s, Walmart, and Sam’s Club, all of which will have representatives on hand. Clicks in the sense of online sellers like…
PR, WOM, and SEO
I recently met an entrepreneur with a great product who was relying on public relations and word of mouth to drive demand for her product. She was hoping that having her product worn by celebrities at high-profile functions would be enough to increase buzz and get her target market clamoring for her brand at their…
5 Ways to Get Great Product Reviews
We’re working on a review project right now for a client. We’re tracking down fans, approaching influencers and top reviewers, arranging to have samples sent, following up to make sure the reviews get posted, and tracking the effectiveness of the project. This kind of effort — activation of brand influencers, to use the jargon —…