Case studies
Apples to Apples in Web Performance
One of the hard things about setting metrics for website performance is that there is so much variation, and so many variables, that it’s hard to say what’s normal or what might be a good result. Google’s most recent bench marks report showed that the average website loses a little traffic year over year, and…
Live Refresh Website Makeover
What’s a Live Refresh? It’s our way of giving a website a quick improvement with just content — no design changes, no downtime, and minimal cost. We’ve just done a Live Refresh for the Arkansas Country Doctor Museum. They had a nice theme installed by a volunteer, but no planned homepage, little content, and empty…
Web Analytics and Business
We’re all watching our metrics, from our CRM or our POS system or our market research or from other sources. Are you watching your web analytics? It’s easy to think of web analytics as something for the marketing department or the IT department. The website is, for plenty of business owners, something like a billboard…
The Real Difference in Online Marketing
When you put an ad on TV, in a newspaper, or on the radio, the medium you used can tell you how many copies they printed, how many people they guess might have listened or watched, and maybe what a focus group said. You can watch your sales figures and guess whether the ad worked…
New Site for Innovation in Education
On Friday, we launched the website for the University of Arkansas’s Office of Innovation in Education. The OIE works with K-12 in Arkansas, supporting teachers, administrators, parents, students, and communities in bringing new approaches to education. This is a cause that’s dear to our hearts, so we’re particularly excited about this website. The site features…
Website Update — Go Long!
Long web pages are popular among web designers now (read about the “above the fold” issues) and the stacked style is downright trendy. Rocky Grove Sun Company is a local renewable energy engineering firm. We built a website for them a couple of years ago. You can see the screenshot of that build at right.…