Case studies
Choosing a Hashtag
We’re getting ready to do some live tweeting for our client 8th & Walton’s TV program. Naturally, the first step is to choose a suitable hashtag. Hashtags help people find specific conversations on Twitter. If you mosey over to your Twitter account and hope to find people talking about something in particular, you will probably…
Walmart’s Corporate Blog
Walmart is good at social media, and they’ve launched their corporate blog well. What can your company learn from it? Well, first, that you should have a blog. Walmart has had blogs before, and has had some trouble with them, but the figures on the value of business blogging are persuasive enough that they were…
Realtor’s Website Makeover
We’re getting ready to launch a new website for local realtors Clark Partners Realty Group. CPRG pride themselves on their marketing skills, which help them get the best results for home sellers here in Northwest Arkansas, and on their appreciation for the local community. They’re also a special group of people, with a blend of…
Intro to Trout Fishing in America
Trout Fishing in America is an eclectic family music band, four time Grammy nominees, and they have played venues in all 50 states and a few other countries. They also play school appearances — those big assemblies that were so exciting for you when you were a kid. For those school appearances, they needed a…
Blogging with a Difference
One of our blogging clients is Vericle, a company specializing in medical practice management software. We created a blog for them in the usual way: researching the kinds of questions their potential customers bring to the web, and writing useful answers worth reading. This approach typically works very well. Modern consumers start with online research,…
Apples to Apples in Web Analytics
We know you can’t compare two different sources of web analytics and expect them to match up. But what if you’re seeing something different in your Google Analytics from what you see in your reports? You may be comparing apples and oranges. Google Analytics contains enormous amounts of information. The most effective use of that…