Case studies
Pumpkin Spice, Cranberry, and ?
Pumpkin pie spice was one of the first convenience foods in the mid 20th century, bundling cinnamon, ginger, nutmeg, allspice, and cloves together into one jar — in the right proportions for pumpkin pie –for cooks too lazy to measure the spices out separately. In the 1960s, it came to be known as pumpkin spice,…
Movember Pinterest Board
Koru Naturals manufactures and sells skin and hair care products from New Zealand, and also supports health care in a variety of ways, including giveaways of lanolin to nurses, so a Movember Pinterest board was a natural for them. Movember, often called “No Shave November” in the U.S., is a men’s health awareness initiative which…
Customer Experience: Ulta vs. Sephora
A few years ago, I shopped fairly equally at the two main cosmetics giants, Ulta and Sephora. If I had been asked, I would have said that they were just about the same. If I needed a new lipstick, I’d go to whichever one was closest, and I was a VIP shopper at both. A…
The Wow Effect in Content Marketing
The makers of an Italian skin care line called “the WOW Effect” sent me a sample for review, so I looked them up online. My goal was to find out just exactly what I was supposed to do with their maschera and siero, since my knowledge of Italian is limited to opera. However, I very…
Facebook Boosts Tell All
You can easily find blanket pronouncements about social media: Facebook posts with pictures get 67% more likes, LinkedIn sends twice as much traffic as Instagram, questions get the most engagement on Twitter… These claims are meaningless unless they’re followed by a statement like, “… in 2013, for surveyed established B2B logistics companies working with SMBs…
A Makeover for an Engineer’s Website
We built a WordPress website for a local industrial engineer last year, a redesign of one of three he owns. We added regular blogging, too. The results inspired him to have us redesign a second website this year, with the third coming up. We’re delighted to expand our partnership with this client, and delighted also…