Case studies
Lab Report: Long Tail Keyword Rankings
Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and “homebuilders.” We always want to include these terms in our writing for these sites, and you should always include your primary keywords when you’re writing…
Above the Fold: the Scrolling Controversy
Look at almost any current discussion of SEO and web design and you’ll see people emphasizing the importance of the non-scroll design, right alongside people scoffing at the idea that people won’t scroll. They’re missing the key point. People don’t scroll until they’re committed to a page. That’s not the same as saying that they…
Get What You Want With Your Website
The owner of NWABride had big ideas for her site, but a small budget and a very small time frame — just two weeks.
Traffic Signals at Your Website
How fast can you see results when you make improvements at your website? This is Vintage Virgo, a baby clothes boutique we worked with last summer. Their new look, featuring styling by designer Sean Sallings, is at the top of this post. You can see the old look below.
Website Makeover: Homefront
When Homefront, a company providing oxygen and medical supplies for home health care, decided that they needed a new web design, they had been without a website for a few years. They knew they didn’t want to bring back their old design, but they weren’t sure what they did want. In conversation with owner Mary…
SEO Makeover Success
We recently did an SEO makeover for Bill West Roofing, a roofing contractor in Kansas City. Initially, the company contacted us thinking about PPC or magic behind-the-scenes optimization. They liked their website (see below), which they’d built with the help of a friend, and didn’t really want to change it. They just wanted it to…