Case studies
Making Your Point on Your Homepage
Writing the homepage text for a website is not the same as writing a report, a brochure, a memo, or anything else except the text for a home page.
Lab Report: Optimizing Your Site for a Particular Keyword
Keywords are a much-misunderstood subject in SEO, and one of the areas of greatest confusion is the idea of optimizing for a particular keyword.
Organizing Web Content for Multiple Audiences
When we write a new website, we get a good idea of the client’s business and the goals of that business, we identify keywords, we check out the competitive environment, and identify the tone that the client prefers. We work with the client and designer to determine the overall architecture of the site, plan a…
Lab Report: Strategies for Using Multimedia
Most web firms own one or more websites where they can play around and experiment. Ours is FreshPlans, a teacher resource site where we share lots of free stuff for k-12 educators.
Generating Leads… the Right Leads
We’re talking right now with a couple of different companies that are concerned about leads. The principles of one of these companies met with Rosamond and me in the library coffee shop. We were taking notes on iPad and graph paper, sketching things out according to the needs of their site and their company, and…
How Well Do You Know Your Clients?
The guys at Luminopolis aren’t clients of ours, but they hosted the WordPressKC meetup last month, allowing all the WPKC crew to give them advice about their website.