Case studies
Analytics Archaeology
Web analytics give you the information you need to make informed decisions for your online marketing strategy… if you’re collecting the right information.
Lab Report: Post Panda
We had the interesting experience of being smacked down by a Google algorithm update last month. We’ve never had this happen before on any of our sites, including any of our client sites. Algorithm changes are usually good for us, for the simple reason that we always focus on good content and visitor usability, eschewing…
Waiting on a Website? Dos and Don’ts
If you have a business, you need a website. No question. You are losing money every day you do without a site, so don’t even think you can’t afford it. Just get one.
Find a Need and Fill It
Some online businesses are simply the web presence of an established business. Some are the product of a person wanting to make money online. Others, like today’s example, are the result of an individual or company’s seeing a problem they can help solve, and developing the solution online.
Anatomy of a New Website
We work mostly with established websites that need to get better results, but there’s something exciting about a brand new website. The first time ever website of Coco McAtee, a sex education speaker and educator, has just launched.
Please Google or Please Your Readers?
Google’s recent algorithm update was good for Haden Interactive and for our clients, but it was rough on a lot of sites, and not just content farms. One such site was Good Books for Kids. Site owner Pam Tee is passionate about children’s books, and she shares her excitement with readers in the form of…