Blogging
Readable Healthcare Content
Content marketing is ideal for healthcare. Not only is it an excellent marketing option, but it also provides opportunities for patient education and patient engagement. But healthcare content marketing can present a challenge: readability. In fact, a recent study of patient education materials on medical websites found that the average reading level for these materials…
What Does Professional Blogging Cost?
Some things you buy will have a predictable price. Blogging is not one of them. Your blogging cost can vary from $10.00 a post to $1,000.00 a post. Price fluctuations like that can be very frustrating. If you stop somewhere to grab a package of batteries, you won’t see some for 50 cents and some…
5 Reasons an Expert Needs a Blogger
We write about some very specialized things: lifestyle dentistry, dense breast tissue, chemical regulation compliance, healthcare funding in U.S. territories, stuff like that. We are not top experts on these subjects, so I was not surprised to get this question recently: “I’m an expert on this subject. Why would I want you to blog for…
Giving Advice at Your Website
As a professional blogger, I give out a whole lot of advice online. At the blog you’re now reading, I share advice about online marketing and web content and design. At other blogs I write, I tell people the importance of bone density tests and the growing evidence of a connection between oral health and…
Using the Yoast SEO Plugin
We’ve been using the Yoast SEO plugin for our clients’ blogs for some years now. It’s easy, when you use something every day, to forget that its use and value aren’t as obvious to people who aren’t using it every day. I was reminded of this while participating in the Help Desk time at WordCamp…
An Open Letter to Bloggers
Dear Bloggers, Curating content is part of my job. For years, I have regularly searched for excellent content — preferably not the most popular search results — for all kinds of topics. I need links for blog posts I write for clients, great content to post for clients’ social media, and great stuff to reference…