Blogging
Patient Education, Your Blog, and Your Responsibility
A recent survey found that about one quarter of patients who showed up for an imaging exam had received no patient education information from the doctor who sent them. Among those who did receive some information, many had simply been given a brochure. I can tell you from personal experience that there are fewer words…
You’re Not a Lifestyle Blog. You’re a Hospital.
If you are in fact a lifestyle blogger, sorry. If you’re a hospital, though — or any other health and wellness organization — I want to talk to you about using your own data, not the generalizations you find online. Blogging is an important means of patient education. The Mayo Clinic Social Media Network shows…
The Pod Challenge and Patient Education
Patient education doesn’t always have to be some new and profound juicy tidbit. Yes, the groundbreaking medical research deserves to be shared, but that’s not all that needs to be communicated with your patients. The “common sense”, “everybody knows this”, “it goes without saying” information is still very much worth saying. That’s because people do…
Step by Step SEO Blog Post
Your blog posts may be for lead generation, patient education, thought leadership, or sales. But at least some of the time, they should be for SEO. Here’s a step by step guide to creating an effective SEO blog post. Keywords For us, the process usually begins when we notice a keyword that seems to be…
Answer Your Patients’ Questions Online
One of our team members (Rosie) is expecting, so she’s getting a lot of direct personal experience with health care providers. One of the frustrations with the process, for her, is that she doesn’t feel that she gets thorough answers to her questions. “They just tell me everything’s fine,” she says. She is being cared…
HIPAA-Compliant Blogging
Got any good patient stories? Of course you do. If you’re a medical professional, you will have interesting stories from your practice, and it may seem natural to use them in your blog. In fact, one medical blogger wrote, “My life – and my blog – would be boring without patient stories… But at the…