Blogging
“Blog”: It Doesn’t Mean What You Think It Means
A blog is a web page that shows articles in reverse chronological order, from newest to oldest, automatically. You write a post, and the post goes to the page and pops up at the top. We have actually seen web pages that might be called faux blogs. The owners went in with Dreamweaver and wrote…
The Ghost-written Blog
One of the biggest controversies about blogging is whether it’s important for your organization’s thought leaders to do their own blogging, or whether it’s smarter to have a professional blogger. There’s no controversy about the value of blogging. A new collection of statistics from Hubspot shows us the same kinds of numbers we usually see:…
Thought Leadership
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, or your practice. You might very well hire a blogger for the same reasons that you brush your teeth and eat salads: it’s good for…
Choosing Blog Topics
You might not call it a blog anymore. We write for clients who use the term “News,” “In the Know,” Knowledge Base,” “Patient Education,” and more. But the process of adding new content to your website on a regular basis is still one of the most effective things you can do for SEO. Whether you…
Who’s Wearing the Underwear?
Here’s some advice I read online: “It’s really like the person who is wearing the underwear… who is controlling the game?” I didn’t add the ellipsis, by the way. That’s exactly what the fellow, described as “an online wine guru,” said.
Don’t Duplicate Content for Healthcare Content Marketing
Content is king when it comes to SEO, and this is certainly true for healthcare content marketing. The only way to succeed with content marketing is to offer your visitors fresh, original content on a regular basis. But research shows that actually producing that content is tough for busy healthcare marketing professionals, let alone physicians…