Blogging
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take action on information they have. Here are some actions people know they should take to improve their health: Quit smoking Eat more fruits and vegetables…
Blog Images
You need a blog — whether you name it “blog” or not — to add fresh, original content to your website on a regular basis. This improves your SEO and provides value for your human visitors. You need blog images to provide additional information for your human visitors and also to improve their experience, because…
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you want to generate a lot of product descriptions without the expense of paying a human writer to create them. Maybe you have fitness wearables or…
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you update your blog? The most common answers are “as often as possible” and “as often as you have something good to say.” But these aren’t…
Should Business Owners Write Blogs?
Our friends at Roundpeg discovered in their small business survey that half of business owners are writing their company blogs. Another 40% or so have an employee doing the writing. Only 16% have an actual professional writer doing their blogging. So how’s that working out for them? Not well. Almost three quarters of the respondents…
Your Trustworthy Healthcare Blog
Healthcare information is one of the most frequent types of searches on the internet — but about half the information searchers are offered is inaccurate. If you have a blog about health at your website (and if you’re a healthcare marketer, you should), how can you make sure your visitors know it’s trustworthy? Healthcare consumers…