Blogging
8 Advantages of Professional Blogging
There are significant advantages of blogging for your website. HubSpot tells us that 92% of companies that blog regularly have gotten customers through their blogs. BlogHer reports that 81% of consumers say they trust information they read in blogs. ThinkCreative estimates the increase in leads for companies that blog at 126%. We could go on…
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Using Surveys at Your Website
Whether you take surveys for fun, in hopes of getting a prize, or just for the satisfaction of helping to increase the amount of knowledge in the world, chances are good that you have completed a survey in the recent past. The data from that survey was crunched and packaged and published someplace, and it…
Healthcare Blogger Code of Ethics
Many medical doctors choose to take the Hippocratic oath: a promise to carry out proper care and conduct to the best of his or her judgement or ability. If you’re a medical professional or a health and wellness professional, you probably have some ethical code or set of rules that you follow in your profession,…
Planning Your Health and Wellness Blog
When you sell health and wellness related goods and services, it makes sense to have a health and wellness blog. Your blog, news, or article section — or whatever you decide the call the steady flow of new content to your site — provides value for your patients, clients, or customers, and value to your…
Centralized Blogging
Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to your website. Answers a question for your current clients. Turns up as the answer to search queries for new prospective clients. Shares your take on…