Blogging
Blogging for Your Medical Practice
Blogging is an excellent tool for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you can do for your website. But medical blogging can also bring up concerns — concerns that may keep you stuck in indecision, planning to start…
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These facts aren’t news. But the most important solution for the information pandemic — accessible coronavirus information — is facing a critical obstacle: trusted sources are…
How to Pay Your Blogger
Many years ago at a conference, I gave a talk about blogging and a blogger asked, “How do you get money for blogging?” “I send out invoices,” I cheerfully explained. At the time, sending out invoices was a fairly new skill for me, and I completely understood that someone might need that information. That is…
Blogging vs. Social Media
Blogging used to be social media, back before we had social media. Copyblogger argued that it should continue to be considered part of the social media arsenal for some good reasons — but that was back in 2012. By now, blogging is distinct from social media in some significant ways: Blogging adds value to your…
Should You Be Blogging about COVID-19?
Healthcare websites are talking about COVID-19, of course. News sites are doing so, too. But if you’re in a different industry, you might be wondering whether your blog should be mentioning the pandemic or sticking with your usual topics. Blogging about COVID-19 may seem like anything from a necessity to a no-no. Most of our…
How Long Does Blogging Take?
Regular blogging is the single most effective SEO tactic. It increases traffic to your website, helps you establish thought leadership, and lets you show up for an essentially unlimited number of keywords over time. But what kind of investment does it require? How much time does it take to write a good blog post? Time…