Blogging

Your company should have a blog. Forrester Research published a famous report (or two) on the ROI of Blogging, showing results like reduced cost of sales and advertising, and you can catch a summary at Empowered. Hubspot, a data collection and analysis giant, says that companies with strong blogs get up to 88% more leads…

Charlie White and John Briggs have written a book for bloggers called Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog. They are good people to do this, having been at Gizmodo, TechCrunch, and a host of other cool places before ending up at Mashable and CrunchGear, respectively.

Connie Seidel of Seidel & Associates told me at GiveCamp that he thinks blogs shouldn’t be in the top navigation of a website.

Tom Hapgood and I met today with a local nonprofit for whom we’re building a website. Tom had planned a nice featured content element on the homepage that would pull their blog posts onto the front page.