Blogging
Newsletter or Blog Post?
A client asked today which posts should be in his email newsletter and which should be in his blog. Most of our clients use our blog posts for their newsletters, and so do we. We like to have something new in the newsletters we send, though, so regular readers won’t feel they don’t need to…
Understanding Featured Image in WP
A question came up from a recent post on making your blog page (as opposed to your blog posts) look good. Summarized, the question was, “What is this Featured Image of which you speak?” The Featured Image for this post is the nasturtium you see at right. If you look at the blog archive for…
Can You Judge a Blog by Its Cover?
Your company blog probably brings visitors in to many different landing pages through search. Depending on the design of your website, you might have blog posts pulled onto the home page (as we do here at HadenInteractive.com), you might have a single blog page, you might have multiple pages pulling in different topics, or you…
A Hard-working Blog
Business blogs should do a job for your company — but there are different jobs they can do. The role your blog fills in your business determines the strategy you should use in writing your blog. Here are some of the common jobs business blogs do, and the tactics that help ensure that they do…
How to Use News If You Aren’t Newsy
One of the main things we do online is stay up to date on news. Some three quarters of internet users check the news in a given week, so it makes sense to blog about newsworthy topics and to post about the news in social media. Some topics are inherently newsy. We find it easy…
How New Does Your Post Need to Be?
Your blog post — all your blog posts — must be completely original and must provide something new to your visitors. Does that mean that you have to have earth-shattering news or at least some original research every time you post?