Blogging
The Fortune 500 Embrace Blogging
UMass/Dartmouth have done a study every year since 2008 of Fortune 500 companies and how they’re approaching social media. In 2008, 16% of Fortune 500 companies had a corporate blog for consumers to read. Now, that percentage has doubled. 34% is still just over a third of the companies. But there’s something special about those…
Avoiding the Blogging Death Spiral
In Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time , Mark Schaefer and Stanford Smith describe the “blogging death spiral”: Recognizing that blogging is good for your website and your company, you begin blogging for your business. Without knowing what you’re doing (and the book is certainly…
Controlling Bylines in WordPress
Your WordPress website may show the name of the author on your blog posts, as in the screenshot from our lab site at left. Some do and some don’t, and it depends on the theme. This means you should talk with your designer when you’re having your site built, to ensure that the author either…
Is Google De-Indexing Blogs?
No. We heard this rumor and checked it out right away. After all, blogs are not only an important source of information and entertainment on the web, but also an important marketing tool. In fact, Google is de-indexing “private blog networks.” These are networks of blogs that allow you to post a single piece of…
Managing Bloggers
Blogging is one of the best things you can do for traffic and conversion at your website, but many companies have trouble getting from a blogging plan to the reality. You can hire a blogging service like Haden Interactive and cross it off your to-do list. In theory, you also could write your company blog…
Your Blog: Do Looks Matter?
We’re building a new WordPress site for a financial management company. They have a current blog, which we’re keeping up to date while we build the new site. We’re not making any big changes at the old blog while we work on the new one — we don’t have authority to, in fact. However, we…