Blogging
Blogging with a Difference
One of our blogging clients is Vericle, a company specializing in medical practice management software. We created a blog for them in the usual way: researching the kinds of questions their potential customers bring to the web, and writing useful answers worth reading. This approach typically works very well. Modern consumers start with online research,…
Integrating Twitter and Site Content
Publishers often use Twitter to share their content, usually with a tweet or two to get the message out about a new article. Unless your tweets are retweeted, though, you’re only really accessing your existing followers on Twitter. The best way to get your content to new people is through others’ sharing your content. It can…
Using Blog Posts to Build Authority
Being considered an expert in your field by your peers and other media sources can pay off in increased authority for your website and opportunities for your business. We’ve been collaborating with Sales Tax DataLINK to develop their CEO as a go-to source for information about sales tax and it’s working — he was recently…
Blogging for Business: How We Do It
We all know that blogging is good for business, but actually getting the blog done is something else. We have quite a few clients who planned at some point to write their own blogs, but almost none actually do so. In fact, I can tell you the precise number of our clients who actually blog…
Solving Problems with Your Website
People get online for entertainment, to talk with friends, to get information, pay bills, do their shopping, settle an argument. In addition to all those daily tasks and amusements, people also get online to solve problems. They search for “back pain,”computer problem,” “fix iphone,” “shoe repair,” and “swine flu symptoms,” just to begin with a…
Omni-channel Marketing and Blogging
It’s difficult to get a clear message across on all the different ways you interact with customers on Twitter, Facebook, and whatever other online tools you use to connect with consumers. Blogging can help give you direction in your online interactions, make them cohesive, and direct users back to your website to make them more…