Blogging
Moving a Corporate Blog
We’re in the midst of a couple of big projects. One, a new website for a local physician-owned doctor’s consortium, involves moving an established corporate blog from Squarespace into their new WordPress website. The other, for a regional chain of 34 senior care facilities, involves setting up a new corporate blog at an established website.…
A Second Look at RSS Aggregator
A while back we wrote about WP RSS Aggregator. It had a lot of great things going for it, but it didn’t work for us. The creator of the plugin, Jean Galea, reached out and offered not only a request to try it again but also gave us a license to their extensions. The plugin…
Blog Idea Generators: Tools or Toys?
We’re getting all our August editorial calendars filled, and that can involve a certain amount of staring out the window, thinking. Instead, you could use a blog idea generator. These are tools that let you type your topic into a text box and produce a plethora of ideas on the subject in question. Do they…
Content Strategy: Connecting the Dots
One of our clients asked, “Can we separate out the blog traffic?” He’s not so sure, he tells us, that the blog at his website is really important to his online marketing strategy. There are two questions here. First, is the blog bringing people to his website? For most clients, and indeed for most websites…
What Should You Call Your Blog?
We have several clients this season who, having seen great results with a website we built and managed for them, have come back to us for another website. It’s hard to think of a nicer compliment. One of these clients said, “Let’s talk about blogging. We really didn’t do that with the first website.” Actually,…
Walmart’s Corporate Blog
Walmart is good at social media, and they’ve launched their corporate blog well. What can your company learn from it? Well, first, that you should have a blog. Walmart has had blogs before, and has had some trouble with them, but the figures on the value of business blogging are persuasive enough that they were…