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Analytics
Google Analytics: Year Over Year Traffic
I’m working on our clients’ analytics reports. One of the things we look at is year over year increase: the increase in traffic for this month or this quarter compared with the same period of time last year.
Google Trends and Keyword Research
Google Trends is a great tool for keyword research. It shows overall search volume for terms over time and space. You can type in one or more keywords you’re considering (separate them with commas) and see their comparative popularity. In the example below, we’re checking four possible keywords for a sports medicine clinic: “sports physicals,”…
Reaching Local Customers
Do you check your website’s traffic? If you look at analytics at all, this is probably the thing you check. You might look at the Audience Overview report on your Google Analytics dashboard, check your WordPress Jetpack stats, or glance at an automatic report. If you see that your traffic is about the same or…
Do You Trust Statistics?
I sat in on a meeting recently in which a rep from a TV station said with apparent seriousness that their research showed that people who saw a TV ad three times would always call the advertiser. This sounds like a bold-faced lie, especially since it followed a discussion in which we were assured that…
Ghost Traffic in Google Analytics
When you look at your Google Analytics, you may see traffic referred from known spam sites. It’s important to filter this kind of traffic out so that you have more accurate data. But you may also see ghost traffic, a new and irritating kind of spambot interference in your data that isn’t actually traffic at…
Stress, Data, and Online Marketing
A UK study found that 34% of British small business owners apparently suffer stress over online visibility. Mostly, they think that they’re not investing enough in the effort, and they’re probably right, since 41% have never made any efforts to optimize their websites or to improve their online presence at all.