Analytics
New and Returning Visitors
The screenshot here shows one metric from the Google Analytics report of our lab site, FreshPlans. You can see that we have 91% new visitors. You can find this report in Audience> Behavior> New vs. Returning.
New Adwords Interface
Thrills and chills await you at the new Adwords interface. You’ll ride an emotional roller coaster as you admire the new interface with all its cool boxes and shiny new graphics… then try to find any of the reports you’re used to working with. Clicking madly on all kinds of buttons all over the page…
Google Analytics: Year Over Year Traffic
I’m working on our clients’ analytics reports. One of the things we look at is year over year increase: the increase in traffic for this month or this quarter compared with the same period of time last year.
Google Trends and Keyword Research
Google Trends is a great tool for keyword research. It shows overall search volume for terms over time and space. You can type in one or more keywords you’re considering (separate them with commas) and see their comparative popularity. In the example below, we’re checking four possible keywords for a sports medicine clinic: “sports physicals,”…
Reaching Local Customers
Do you check your website’s traffic? If you look at analytics at all, this is probably the thing you check. You might look at the Audience Overview report on your Google Analytics dashboard, check your WordPress Jetpack stats, or glance at an automatic report. If you see that your traffic is about the same or…
Do You Trust Statistics?
I sat in on a meeting recently in which a rep from a TV station said with apparent seriousness that their research showed that people who saw a TV ad three times would always call the advertiser. This sounds like a bold-faced lie, especially since it followed a discussion in which we were assured that…