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Analytics
Google Analytics Audience Overview
How many of your patients or clients visit your website? How do they find you? Which pages do they go to? Which ones do they share on social media? Are you seeing more traffic over time? How long do visitors stay at your website, and how many pages do they read? Google Analytics will tell…
Tool Tryout Tuesday: Fastbase
We tried out Fastbase, a Google Analytics add-on that gives you more information about the companies that are visiting you. You can get this information yourself, but Fastbase makes the process faster and easier. Here’s the Fastbase dashboard for our lab site. This website, an educational site for K-12 teachers, doesn’t really generate leads or…
Web Analytics KPIs for Retail
Often when we first talk with new clients we discover that they’ve done lots of different experiments in marketing, trying print ads, contests, cable TV, sponsorships, and more over a period of moths or years. Often they remember these experiments in terms of how much they spent. Sometimes they’ve been able to capture the ROI,…
Are Likes and Follows Your Best Metric?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be an important metric for you to watch. For your practice? Maybe not. The screenshot at right shows Facebook Insights from an organization with a fairly small number of Likes: a mere 58. (We appreciate this client’s…
New and Returning Visitors
The screenshot here shows one metric from the Google Analytics report of our lab site, FreshPlans. You can see that we have 91% new visitors. You can find this report in Audience> Behavior> New vs. Returning.
New Adwords Interface
Thrills and chills await you at the new Adwords interface. You’ll ride an emotional roller coaster as you admire the new interface with all its cool boxes and shiny new graphics… then try to find any of the reports you’re used to working with. Clicking madly on all kinds of buttons all over the page…