Analytics
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored won’t. But what if you’ve been relying on paid search — Google Ads — for your traffic? How can you tell if new SEO and…
Google Analytics Data Retention
On May 25, 2018, Google Analytics data retention rules will go into effect. may 25 is also the GDPR deadline. This may or may not be a coincidence. But U.S. users of Google Analytics who aren’t even thinking about GDPR will still be affected by this change. You might have received a notice about this…
Sessions and Users: Google Analytics
Two of the primary metrics in Google Analytics are Sessions and Users. If you still tend to think in terms of Hits, you may find this a bit of an adjustment. What’s a Session? What’s a User? A Session is a visit — someone has come to see our website. This could be a visit…
Google Analytics Audience Overview
How many of your patients or clients visit your website? How do they find you? Which pages do they go to? Which ones do they share on social media? Are you seeing more traffic over time? How long do visitors stay at your website, and how many pages do they read? Google Analytics will tell…
Tool Tryout Tuesday: Fastbase
We tried out Fastbase, a Google Analytics add-on that gives you more information about the companies that are visiting you. You can get this information yourself, but Fastbase makes the process faster and easier. Here’s the Fastbase dashboard for our lab site. This website, an educational site for K-12 teachers, doesn’t really generate leads or…
Web Analytics KPIs for Retail
Often when we first talk with new clients we discover that they’ve done lots of different experiments in marketing, trying print ads, contests, cable TV, sponsorships, and more over a period of moths or years. Often they remember these experiments in terms of how much they spent. Sometimes they’ve been able to capture the ROI,…