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Analytics
Google Analytics: Benchmarking
In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and allow Google to use it in benchmarking reports. In return, you’ll get to see how your website compares with other websites like yours. What’s a…
Down Time at Your Website
If you’re a retail outfit, especially one with a brick and mortar presence, you’re probably too busy or too exhausted to be reading this. Otherwise, you’re probably just about to have some down time at your website. Not time when your website is down — that’s never a good thing — but time when the…
Negative SEO
What is negative SEO? It’s a type of attack on your website that makes you look like you’re using black hat SEO techniques to improve your rankings. For example, your arch enemy could buid lots of questionable links to your website, hack your site and delete your authority pages, or introduce duplicate content. It looks…
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored won’t. But what if you’ve been relying on paid search — Google Ads — for your traffic? How can you tell if new SEO and…
Google Analytics Data Retention
On May 25, 2018, Google Analytics data retention rules will go into effect. may 25 is also the GDPR deadline. This may or may not be a coincidence. But U.S. users of Google Analytics who aren’t even thinking about GDPR will still be affected by this change. You might have received a notice about this…
Sessions and Users: Google Analytics
Two of the primary metrics in Google Analytics are Sessions and Users. If you still tend to think in terms of Hits, you may find this a bit of an adjustment. What’s a Session? What’s a User? A Session is a visit — someone has come to see our website. This could be a visit…