Analytics
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic or not?
Google No Longer Reports Networks
Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” What did the Network report tell you? This report told you the internet service providers of the people who came to your website. Usually, most…
Your SEO: Is It Working?
Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some tech issues and updated your content on pages that weren’t performing as well as you hoped. Or maybe you gave in to a clever sales…
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With digital marketing, though, data-driven website decisions are a realistic option, and that’s good news. Making decisions based on actual data allows you to avoid or…
Google Analytics vs. Jetpack Stats
Google Analytics is a web analytics product from Google, the people with access to the largest possible amount of information about the web. It’s relatively easy to use, robust, reliable, and free. We sincerely believe that every website should have Google Analytics installed, even if you don’t currently look at your analytics at all. So…
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have come to the site?