Analytics
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in the background so you’ll have some data when you’re ready to make decisions. But what’s next? Do you need an analytics pro to get from…
Time on Site
One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site. What can you do with that information, though? How can you tell what’s good, whether it’s improving, and what you should do about it? Read on and we’ll show…
Plotting Rows in Google Analytics
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge amount of data to look at, to see the important things. One of the ways that Google Analytics helps with this is by giving you…
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the Burbank office isn’t doing as well as the rest. These metrics can also help us figure out what’s going right so we can do more…
Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when we posted the infographic? That got a lot of repins at Pinterest.”