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Analytics
Using Analytics to Track Changes at Your Website
We recently did a live content update for DNNMasters, a DotNetNuke development company that has created some of the must-have modules for DNN websites. DNNMasters also does custom modules and development for DNN users.
Automatic Website Analysis Tools
We do website analysis and strategy reports for $850 and we’ve seen them offered elsewhere for $1000 or more, but you can also have it done automatically by robots online for free. How do the free services compare? We ran our lab site, www.MyFreshPlans.com, through a bunch of them and here’s what we found out:…
Can You Compare Stats?
When I first started using Google Analytics, I had been using another form of web stats for a while. Google showed about a tenth as many visits as my old stats counter, so I was of course mystified and frustrated. I was an in-house SEO in those days, and I didn’t like to report lower…
When Your Analytics Deceive You
I write reviews for Amazon. Me and thousands of other people. I get a certain amount of correspondence relative to my reviews there — people asking if they can send me a book to review, or asking a question, or asking if they can put one of my reviews on their packaging, stuff like that.…
Monitor and Adjust
Most websites experience seasonal changes.Your e-commerce site might have had a Christmas shopping peak in November and December followed by a gift card redemption peak in January. Other kinds of sites usually have a dip over the holidays, but many have a back to work peak in January that settles back down in February.
Lab Report: Results Not Typical
Our lab project hit 10,000 page views for the month when it was about three months old. This is a significant number because it’s the point at which a site can begin participating in many major ad revenue programs. For a three month old site using nothing but organic search, this is very good. It…