Analytics
Automatic Website Analysis Tools
We do website analysis and strategy reports for $850 and we’ve seen them offered elsewhere for $1000 or more, but you can also have it done automatically by robots online for free. How do the free services compare? We ran our lab site, www.MyFreshPlans.com, through a bunch of them and here’s what we found out:…
Can You Compare Stats?
When I first started using Google Analytics, I had been using another form of web stats for a while. Google showed about a tenth as many visits as my old stats counter, so I was of course mystified and frustrated. I was an in-house SEO in those days, and I didn’t like to report lower…
When Your Analytics Deceive You
I write reviews for Amazon. Me and thousands of other people. I get a certain amount of correspondence relative to my reviews there — people asking if they can send me a book to review, or asking a question, or asking if they can put one of my reviews on their packaging, stuff like that.…
Monitor and Adjust
Most websites experience seasonal changes.Your e-commerce site might have had a Christmas shopping peak in November and December followed by a gift card redemption peak in January. Other kinds of sites usually have a dip over the holidays, but many have a back to work peak in January that settles back down in February.
Lab Report: Results Not Typical
Our lab project hit 10,000 page views for the month when it was about three months old. This is a significant number because it’s the point at which a site can begin participating in many major ad revenue programs. For a three month old site using nothing but organic search, this is very good. It…
Google Intelligence
Google Intelligence is one of the options on your Google Analytics Dashboard. As you can see in the screenshot here, the button for it is just below the “Dashboard” button.