Analytics
Developing Strategy to Increase Conversions
Our family, all avid gameplayers, recently tried a game that was new to us, Torres. It’s a complex game, with a lengthy back story, complicated rules, and lots of options.
Hits vs. Visitors
We were at a sales pitch yesterday. The nice salesman was trying to sell us on online ads. You might think that would be an easy sell for us, but we’re focused on organic search and never do any advertising, so I was listening closely and giving it serious thought.
Using Analytics for Ongoing Strategy Decisions
We do a lot of website rewrites. Sometimes they’re part of a redesign or an SEO strategic plan, sometimes they’re part of ongoing work with a client, sometimes our client is another web firm and we never even speak to the owner of the site.
Using Analytics to Track Changes at Your Website
We recently did a live content update for DNNMasters, a DotNetNuke development company that has created some of the must-have modules for DNN websites. DNNMasters also does custom modules and development for DNN users.
Automatic Website Analysis Tools
We do website analysis and strategy reports for $850 and we’ve seen them offered elsewhere for $1000 or more, but you can also have it done automatically by robots online for free. How do the free services compare? We ran our lab site, www.MyFreshPlans.com, through a bunch of them and here’s what we found out:…
Can You Compare Stats?
When I first started using Google Analytics, I had been using another form of web stats for a while. Google showed about a tenth as many visits as my old stats counter, so I was of course mystified and frustrated. I was an in-house SEO in those days, and I didn’t like to report lower…