Analytics
Is it Really Search?
When you check your analytics, you can quickly see how much of your traffic comes from search — or can you?
Weird Keywords and Bot Attacks
A client contacted me this morning in alarm, because he’s seeing visits to his site with weird keywords. Most of us get some visits with weird keywords, though I wasn’t able to find much for you at our lab site. In fact, out of the 11,340 keywords people have used to find that site this…
Measuring Success at a Lead Generation Website
Measuring success at an e-commerce site is easy: what did you sell? You can tally the number of sales, the amount sold per transaction, the conversion rate, and all the other numbers online sales provide. You can see the actual income, calculate the profit, and compare the net to the cost of the campaign.
Motion Charts at Google Analytics
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Google Analytics Motion Chart
Google Analytics has a wealth of data for those who care to mine it. However, some might prefer to get a quick idea of what’s going on without that mining. For them, Motion Charts are a great option. Motion charts also can help you see relationships among different metrics that might not show themselves as…
Lab Report: Optimizing Your Site for a Particular Keyword
Keywords are a much-misunderstood subject in SEO, and one of the areas of greatest confusion is the idea of optimizing for a particular keyword.