Analytics
Measuring Success at a Lead Generation Website
Measuring success at an e-commerce site is easy: what did you sell? You can tally the number of sales, the amount sold per transaction, the conversion rate, and all the other numbers online sales provide. You can see the actual income, calculate the profit, and compare the net to the cost of the campaign.
Motion Charts at Google Analytics
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Google Analytics Motion Chart
Google Analytics has a wealth of data for those who care to mine it. However, some might prefer to get a quick idea of what’s going on without that mining. For them, Motion Charts are a great option. Motion charts also can help you see relationships among different metrics that might not show themselves as…
Lab Report: Optimizing Your Site for a Particular Keyword
Keywords are a much-misunderstood subject in SEO, and one of the areas of greatest confusion is the idea of optimizing for a particular keyword.
Lab Report: the Effects of the Google Doodle
Our lab site, FreshPlans, was featured when people clicked on Google’s doodle for Bunsen Burner Day, March 31st.
Lab Report: Sudden Traffic Increases
This is the traffic at FreshPlans, our lab site, for 2/28 through 3/29: a nice steady increase, which is what we like and what we’ve been seeing most of the time since our launch last April.