Analytics
The User Journey at Your Website
Knowing your audience is key to a successful website. What if you don’t have plenty of analytics data to work with because your site is new or just planned? What if you haven’t captured the data you need, either because you don’t have analytics installed or because you have too few visitors to provide the…
FB Insights: Virality and Reach
In The Big Bang Theory: Herb Garden Germination, physicist Sheldon and his girlfriend Amy decide to do a little research on Dawkins’s meme theory. Amy tells party girl Penny, “Sheldon and I engaged in sexual intercourse. In other news, I’m thinking of starting an herb garden. Mum’s the word. Gotta go.” She and Sheldon are…
A New Perspective on Analytics
Remember those visual puzzles where you have to decide which picture shows a complex shape from the back or side? Sometimes that kind of mental shift can be useful and refreshing. I spent the day learning about a completely different type of analytics at 8th & Walton, trainers for Walmart suppliers (of whom I am…
Analytics Archaeology
Web analytics give you the information you need to make informed decisions for your online marketing strategy… if you’re collecting the right information.
Your First Visit to Google Analytics
We have several clients who are just getting to know their web analytics right now. Are you in the same position? Or have you, perhaps, given up looking at your analytics because you haven’t been able to get much useful information from them in the past?
Visitor Flow in Google Analytics
One of the underused tools in Google Analytics, for most businesses, is the Visitor Flow tool. You’ll find this under “Audience” in Standard Reporting, and it begins with a nice diagram like the one at right.