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Analytics
10 More Things to Look at in Google Analytics
A while back I was looking at Google Analytics with a colleague. “Clients don’t want to know about their analytics,” he said. “Here’s what clients want to see.”
Referral Traffic: Actionable Items
When you look at your referral traffic in Google Analytics, you see traffic from links on other pages. It may make you happy to see it, but do you know what to do with the information? For most traffic to your website, analytics can give you good ideas about on-site optimization: what’s working and what…
The User Journey at Your Website
Knowing your audience is key to a successful website. What if you don’t have plenty of analytics data to work with because your site is new or just planned? What if you haven’t captured the data you need, either because you don’t have analytics installed or because you have too few visitors to provide the…
FB Insights: Virality and Reach
In The Big Bang Theory: Herb Garden Germination, physicist Sheldon and his girlfriend Amy decide to do a little research on Dawkins’s meme theory. Amy tells party girl Penny, “Sheldon and I engaged in sexual intercourse. In other news, I’m thinking of starting an herb garden. Mum’s the word. Gotta go.” She and Sheldon are…
A New Perspective on Analytics
Remember those visual puzzles where you have to decide which picture shows a complex shape from the back or side? Sometimes that kind of mental shift can be useful and refreshing. I spent the day learning about a completely different type of analytics at 8th & Walton, trainers for Walmart suppliers (of whom I am…
Analytics Archaeology
Web analytics give you the information you need to make informed decisions for your online marketing strategy… if you’re collecting the right information.