Analytics
Goodbye to Universal Analytics!
Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and you will have a full year of data in your new analytics account by then. Maybe you didn’t, though. Or maybe you started the new…
Lost Web Traffic? Celebrate!
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior, — including generative AI search like Google’s Bard and Bing’s Sydney as…
You Missed the GA4 Deadline
Google’s Universal Analytics stopped working on July 1. If your current Google Analytics account uses the Universal Analytics interface, it is no longer collecting data. You should have migrated it to GA4 by the GA4 deadline, which was June 30. What if you didn’t? What should you do now? Did you get automatic migration?…
The New GA: The Tech Report
The Tech report at Google Universal Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, as well as their operating systems and browser choices. An operating system is something like Apple MacOS or Microsoft Windows. A browser is something like…
The New GA: The User Report
Continuing our examination of the reports in the new Google Analytics interface, we come to the User reports. There are two broad divisions: User attributes and Tech. The Overview of User Attributes begins with a map, which shows that we have visitors from 156 countries. It also gives us a quick update on the visitors…
The New GA: Retention
We’re examining all the reports in the new GA4 interface, and we’ve come to the Retention report. This report shows how well you keep visitors coming back to your website. We begin with the proportion of new and returning users. We can see that this website has far more new users than returning users. This…