Analytics
How to Measure Social Media
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people who have to persuade their bosses that the company Twitter account is not a waste of time.
Customizing Your Analytics Dashboard
The new Google Analytics interface lets you set up multiple custom dashboards easily. You can use the default dashboard and also set up dashboards that will show specific information you need on occasion — say to prepare a monthly report. You can set up a dashboard for traffic and SEO data for daily use by…
Google Analytics Shortcuts
There are some Google Analytics reports that almost every uses: traffic, traffic sources, and conversions, for example. There are some that you might run just to answer specific questions, like, “Why did we get that spike in traffic from Illinois last week?”. But there are also reports that are useful specifically for your website and…
New Look at Google Analytics
Your Google Analytics dashboard has a new look. Today we’re offering you a first glance, and we’ll be going into more depth throughout the week. The first thing you’ll notice is the new “My Stuff” section, where you can set up a dashboard that includes the metrics that matter most to you. You’ve had this…
10 More Things to Look at in Google Analytics
A while back I was looking at Google Analytics with a colleague. “Clients don’t want to know about their analytics,” he said. “Here’s what clients want to see.”
Referral Traffic: Actionable Items
When you look at your referral traffic in Google Analytics, you see traffic from links on other pages. It may make you happy to see it, but do you know what to do with the information? For most traffic to your website, analytics can give you good ideas about on-site optimization: what’s working and what…