Analytics
Social Crawlytics
One of the persistent problems with social media marketing is the difficulty of measuring its effectiveness. A new tool called Social Crawlytics is trying to help with that. Social Crawlytics takes a different approach from other social media monitoring tools: it doesn’t look at the reach of your tweets or the number of Likes you’ve…
Google Analytics in an Infographic
This nice infographic is the result of a new service from Visual.ly: your own personal Google Analytics infographic. Once you sign in and give permission, Visual.ly will pull data from the past week at Google Analytics and populate the fields in the chart for you.
Harmonizing Analytics and Retail Link
Walmart Suppliers have two significant sources of Big Data (at least): Retail Link, which gives insight into sales in Walmart and Sam’s Club stores, and Google Analytics, which gives insight into visitor behavior on the web. You might use another web analytics tool or a different shopper insight tool, but you can still get more…
Reconciling Analytics and SEO Reports
Dominic Collard sent us a great question about Google Analytics. If you have your Webmaster Tools connected with Analytics, you have access to some useful reports under Search Engine Optimisation: In the Traffic Sources>Search Engine Optimisation there are 3 reports – queries, landing pages and geography. I’ve never understood why the clicks for each of the…
Google’s Tag Assistant
Google’s new Tag Assistant is available only in Chrome right now, but it’s a handy tool. Once you install it, it sits like a small tag in the upper right hand corner of your toolbar till you click on it. Click on it and you’ll see a pop-up window that tells you what Google scripts…
How to Measure Social Media
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people who have to persuade their bosses that the company Twitter account is not a waste of time.