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Analytics
Apples to Apples in Web Performance
One of the hard things about setting metrics for website performance is that there is so much variation, and so many variables, that it’s hard to say what’s normal or what might be a good result. Google’s most recent bench marks report showed that the average website loses a little traffic year over year, and…
Web Analytics and Business
We’re all watching our metrics, from our CRM or our POS system or our market research or from other sources. Are you watching your web analytics? It’s easy to think of web analytics as something for the marketing department or the IT department. The website is, for plenty of business owners, something like a billboard…
What Are Your Top Conversion Paths?
What are the main paths your visitors use to reach the point of conversion at your website? If you have Goals set up, Google Analytics will tell you. Just go to Conversions> Multi-channel Funnels> Top Conversion Paths, and you can find out. The image here is from our lab site, FreshPlans, and we can see…
Google Analytics Academy
I’ve recently completed the Google Analytics Academy, Google’s course on analytics. Six units of video and text lessons with links to further information, with a number of tests and a couple of hands-on activities, net you this bold certificate. You can go on from here to take the Google Analytics Individual Qualification exam, which both…
New Google Analytics Admin Screen
The new admin screen at your Google Analytics account has everything accessible at a glance. This is particularly helpful for those who only visit this area occasionally — it was hard to remember where everything was in the old admin interface if you only went in occasionally to add or filter out a user. What’s…
A Deeper Look with Google Analytics
Some things in Google Analytics are obvious at first glance. Google even helpfully puts the good stuff, like increasing traffic, in green and the things to worry about in red. Some things are not so obvious. We had a couple of great examples of that recently. Example 1: falling search traffic During a recent site…