Analytics

I’ve recently completed the Google Analytics Academy, Google’s course on analytics. Six units of video and text lessons with links to further information, with a number of tests and a couple of hands-on activities, net you this bold certificate. You can go on from here to take the Google Analytics Individual Qualification exam, which both…

The new admin screen at your Google Analytics account has everything accessible at a glance. This is particularly helpful for those who only visit this area occasionally — it was hard to remember where everything was in the old admin interface if you only went in occasionally to add or filter out a user. What’s…

Some things in Google Analytics are obvious at first glance. Google even helpfully puts the good stuff, like increasing traffic, in green and the things to worry about in red. Some things are not so obvious. We had a couple of great examples of that recently. Example 1: falling search traffic During a recent site…

Google Analytics is our go-to here at Haden Interactive. We’ve run into an interesting new analytics tool, though, which does quite different things from GA. WhyAnalytics doesn’t tell you how many visitors you’ve had with anything like accuracy, and it doesn’t tell you where your visitors come from or what they do at your website.…