Analytics
Small Data
I’m speaking at TechFest tomorrow about Big Data — specifically, how Google Analytics can provide significant, actionable insights into business beyond the web traffic. As I’m gussying up my slides, I thought also about small data. There was a time when most decisions for small and medium-sized businesses had to rely primarily on small data:…
Google Analytics: Search and Monitor
I’m getting ready for a Google Analytics training for the good people at Crystal Bridges Museum of American Art. We’re dividing the training into two sessions, so I’ve been musing on the best division for this group. There are plenty of ways to split the training, from Beginning/Advanced to Content People/Tech People, but in this…
Apples to Apples in Web Analytics
We know you can’t compare two different sources of web analytics and expect them to match up. But what if you’re seeing something different in your Google Analytics from what you see in your reports? You may be comparing apples and oranges. Google Analytics contains enormous amounts of information. The most effective use of that…
Introducing Your CPC Dashboard
If you use Google Adwords, you will use one of two approaches: managing your own campaigns, or having a company like Haden Interactive manage them. If you have a third party managing your ads, you will receive reports at least once a month (Google requires this). Your agency may send reports downloaded from the dashboard,…
Apples to Apples in Web Performance
One of the hard things about setting metrics for website performance is that there is so much variation, and so many variables, that it’s hard to say what’s normal or what might be a good result. Google’s most recent bench marks report showed that the average website loses a little traffic year over year, and…
Web Analytics and Business
We’re all watching our metrics, from our CRM or our POS system or our market research or from other sources. Are you watching your web analytics? It’s easy to think of web analytics as something for the marketing department or the IT department. The website is, for plenty of business owners, something like a billboard…