Your cart is currently empty!
Analytics
Traffic Metrics and Business Websites
Traffic to your website: it’s one of the most common metrics for website health, one of the things you will always see in your analytics reports, and one of the things people brag about. Is it a good metric for business? Yes and no. No, because… more traffic without more sales just means more people…
Setting Up Goals in Google Analytics
Setting up a goal in Google Analytics is not difficult. It’s much easier than it used to be, in fact. You’ll go to your Admin section, click on Goals, and choose from a checklist of goal types. Here are the options: Destination, such as a “thanks for your order” page Duration, such as spending 5…
Small Data
I’m speaking at TechFest tomorrow about Big Data — specifically, how Google Analytics can provide significant, actionable insights into business beyond the web traffic. As I’m gussying up my slides, I thought also about small data. There was a time when most decisions for small and medium-sized businesses had to rely primarily on small data:…
Google Analytics: Search and Monitor
I’m getting ready for a Google Analytics training for the good people at Crystal Bridges Museum of American Art. We’re dividing the training into two sessions, so I’ve been musing on the best division for this group. There are plenty of ways to split the training, from Beginning/Advanced to Content People/Tech People, but in this…
Apples to Apples in Web Analytics
We know you can’t compare two different sources of web analytics and expect them to match up. But what if you’re seeing something different in your Google Analytics from what you see in your reports? You may be comparing apples and oranges. Google Analytics contains enormous amounts of information. The most effective use of that…
Introducing Your CPC Dashboard
If you use Google Adwords, you will use one of two approaches: managing your own campaigns, or having a company like Haden Interactive manage them. If you have a third party managing your ads, you will receive reports at least once a month (Google requires this). Your agency may send reports downloaded from the dashboard,…