Your cart is currently empty!
Analytics
Is Facebook Worth Your Time?
Of course the pictures of your friends’ babies are worth your time. Is it worth your time to keep up your company Facebook page? Plenty of social media mavens are saying no: Facebook is now telling businesses to pay or you can’t play, so it’s time to treat them like an advertising option, not like…
“Not Provided” now in Paid Search?
Google used to tell us, in Google Analytics, all the keywords people used to find our websites. We used that information to determine whether the web content we wrote was reaching the right people, to target our marketing efforts more effectively, and to get ideas for fresh content our visitors might find useful. That information…
Understanding Your Email Marketing
Yesterday I received an intriguing email offer of free wood-fired pizza during Happiest Hours in an upscale setting. I clicked through, and found a visually appealing little promotional piece for what seems to be a nice restaurant and bar. Unfortunately for the ROI of the campaign, it was for an establishment some 8,799 miles distant…
Beauty Marketing Report
PM Digital recently produced an interesting report on makeup and skincare brands. If you’re not a makeup or skincare brand, you might still find it interesting, because it offers a look into digital traffic sources that we don’t usually get to see. The data is primarily from Experian Marketing Services, and focuses on 45 brands.…
Source & Medium in Google Analytics
When you view your Acquisition> All Traffic report in Google Analytics, you have a choice among Source, Medium, and Source/Medium views. You check your Acquisitions report to see where your website traffic comes from. Are those ads performing for you? Is social media providing a good ROI? Are you getting more direct traffic since you…
Truth, Lies, and Statistics
Here are some things I’ve read in the past week: Facebook is withering away. Every company should have paid ads on Facebook. Link posts are most effective on Facebook. Text posts from businesses are not being shown any more at Facebook. 73% of Americans 12-17 are on Facebook. Teens no longer use Facebook. Clearly, these…