Analytics
Beauty Marketing Report
PM Digital recently produced an interesting report on makeup and skincare brands. If you’re not a makeup or skincare brand, you might still find it interesting, because it offers a look into digital traffic sources that we don’t usually get to see. The data is primarily from Experian Marketing Services, and focuses on 45 brands.…
Source & Medium in Google Analytics
When you view your Acquisition> All Traffic report in Google Analytics, you have a choice among Source, Medium, and Source/Medium views. You check your Acquisitions report to see where your website traffic comes from. Are those ads performing for you? Is social media providing a good ROI? Are you getting more direct traffic since you…
Truth, Lies, and Statistics
Here are some things I’ve read in the past week: Facebook is withering away. Every company should have paid ads on Facebook. Link posts are most effective on Facebook. Text posts from businesses are not being shown any more at Facebook. 73% of Americans 12-17 are on Facebook. Teens no longer use Facebook. Clearly, these…
Traffic Metrics and Business Websites
Traffic to your website: it’s one of the most common metrics for website health, one of the things you will always see in your analytics reports, and one of the things people brag about. Is it a good metric for business? Yes and no. No, because… more traffic without more sales just means more people…
Setting Up Goals in Google Analytics
Setting up a goal in Google Analytics is not difficult. It’s much easier than it used to be, in fact. You’ll go to your Admin section, click on Goals, and choose from a checklist of goal types. Here are the options: Destination, such as a “thanks for your order” page Duration, such as spending 5…
Small Data
I’m speaking at TechFest tomorrow about Big Data — specifically, how Google Analytics can provide significant, actionable insights into business beyond the web traffic. As I’m gussying up my slides, I thought also about small data. There was a time when most decisions for small and medium-sized businesses had to rely primarily on small data:…