Analytics
Unusual Amounts of Web Traffic
We want visitors to our websites, and getting more web traffic than usual is generally good news. That exciting moment when you check your analytics and see the high traffic levels you’ve always wanted can be wonderful… but not when it turns out to be a flash in the pan. We’ve had a couple of…
Finding Answers in Google Analytics
Google Analytics contains enormous amounts of information, yet many website owners leave a session with their analytics knowing no more than they did when they started. How can you make sure to gain actionable information from your next visit to Google Analytics? Ask a question. While you can often find interesting things by poking around…
Evaluating Your Mobile Website
How are things for people who visit your organization’s website on their tablets or smartphones? If you have a great responsive website that was built recently, or a special mobile version of your site, it’s probably good. If you have an older website, it’s probably pretty bad. Before you decide what to do about it,…
Is Facebook Worth Your Time?
Of course the pictures of your friends’ babies are worth your time. Is it worth your time to keep up your company Facebook page? Plenty of social media mavens are saying no: Facebook is now telling businesses to pay or you can’t play, so it’s time to treat them like an advertising option, not like…
“Not Provided” now in Paid Search?
Google used to tell us, in Google Analytics, all the keywords people used to find our websites. We used that information to determine whether the web content we wrote was reaching the right people, to target our marketing efforts more effectively, and to get ideas for fresh content our visitors might find useful. That information…
Understanding Your Email Marketing
Yesterday I received an intriguing email offer of free wood-fired pizza during Happiest Hours in an upscale setting. I clicked through, and found a visually appealing little promotional piece for what seems to be a nice restaurant and bar. Unfortunately for the ROI of the campaign, it was for an establishment some 8,799 miles distant…