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Analytics
Directing Web Marketing Resources
Your company has a finite amount of resources for marketing. Broadly speaking, it makes sense to put more resources toward online marketing than toward traditional or legacy marketing because the ROI of digital marketing is higher. This is logical. Not only is the internet now most people’s first source of information, the costs are clearly…
Trying Out Analytics Apps
Google Analytics is invaluable. It gives you lots of information about your website and allows you to make informed decisions about your website, your marketing, and your business. Sometimes you might like to access your analytics on your phone or iPad. Frankly, we like the desktop version for intensive use, but there are plenty of…
Trying Out Inspectlet
Today we’re trying out Inspectlet, a cool tool that lets you get up close and personal with your website visitors. Inspectlet records visits to your website in two different ways. First, you can see how people interact with your website, just as though you were looking over their shoulders. We saw some interesting things in…
Unusual Amounts of Web Traffic
We want visitors to our websites, and getting more web traffic than usual is generally good news. That exciting moment when you check your analytics and see the high traffic levels you’ve always wanted can be wonderful… but not when it turns out to be a flash in the pan. We’ve had a couple of…
Finding Answers in Google Analytics
Google Analytics contains enormous amounts of information, yet many website owners leave a session with their analytics knowing no more than they did when they started. How can you make sure to gain actionable information from your next visit to Google Analytics? Ask a question. While you can often find interesting things by poking around…
Evaluating Your Mobile Website
How are things for people who visit your organization’s website on their tablets or smartphones? If you have a great responsive website that was built recently, or a special mobile version of your site, it’s probably good. If you have an older website, it’s probably pretty bad. Before you decide what to do about it,…