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Analytics
Twitter’s Reach
Twitter has 284,000,000 regular users. While you or I might be satisfied with that number, Twitter’s investors are not. It’s only 5% growth over last quarter. Again, 5% may not be a bad level of growth for everyone, but the investors are not happy. “Twitter,” financial correspondents are writing, “is not Facebook.” Twitter has responded…
Tool Tryout Tuesday: Social Mention
Social Mention is a social listening tool that checks blogs, social media platforms, audio and video, comments, bookmarks, and all kinds of stuff for mentions of any term you type into the text box at their home page. Social Mention is a search engine, but it doesn’t just list the results, as a Twitter search…
Heard About the Death of Keywords?
Lately you may have been hearing a lot about the supposed Death of Keywords. It’s been a long journey to this point starting with some major updates Google made to their Analytics around this time in 2011. In 2011 Google added some additional security measures to their search engine which caused around 30% of organic…
Targeted Traffic
A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing. It makes sense. The more people come to your website, the more people see your goods and services and the more chances you have to sell those goods and services. What’s…
KPIs for Professional Websites
How can you tell how your website is doing? KPIs (key performance indicators) like traffic and conversions make perfect sense for an ecommerce website, a retailer, or a CPG company, but do they make sense for a doctor, lawyer, or financial planner? How can you determine the best KPIs for this type of website? Your…
Turbulence at Your Website
Think of water in a pool surrounded by rocks, with a gentle stream moving through it. It can be peaceful, moving smoothly downstream in a soothing yet apparently purposeful motion. It can be beautiful and refreshing, and it can even offer delightful surprises as a water lily catches your eye or a fish jumps playfully…