Analytics
Targeted Traffic
A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing. It makes sense. The more people come to your website, the more people see your goods and services and the more chances you have to sell those goods and services. What’s…
KPIs for Professional Websites
How can you tell how your website is doing? KPIs (key performance indicators) like traffic and conversions make perfect sense for an ecommerce website, a retailer, or a CPG company, but do they make sense for a doctor, lawyer, or financial planner? How can you determine the best KPIs for this type of website? Your…
Turbulence at Your Website
Think of water in a pool surrounded by rocks, with a gentle stream moving through it. It can be peaceful, moving smoothly downstream in a soothing yet apparently purposeful motion. It can be beautiful and refreshing, and it can even offer delightful surprises as a water lily catches your eye or a fish jumps playfully…
Directing Web Marketing Resources
Your company has a finite amount of resources for marketing. Broadly speaking, it makes sense to put more resources toward online marketing than toward traditional or legacy marketing because the ROI of digital marketing is higher. This is logical. Not only is the internet now most people’s first source of information, the costs are clearly…
Trying Out Analytics Apps
Google Analytics is invaluable. It gives you lots of information about your website and allows you to make informed decisions about your website, your marketing, and your business. Sometimes you might like to access your analytics on your phone or iPad. Frankly, we like the desktop version for intensive use, but there are plenty of…
Trying Out Inspectlet
Today we’re trying out Inspectlet, a cool tool that lets you get up close and personal with your website visitors. Inspectlet records visits to your website in two different ways. First, you can see how people interact with your website, just as though you were looking over their shoulders. We saw some interesting things in…