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Analytics
Custom Dashboards at Google Analytics
Custom dashboards in your website analytics allow you to get a quick view of how you’re doing on specific metrics, or to find a quick answer to questions you often go to your analytics data to answer. You can set up a custom dashboard and have reports sent to you automatically on a regular basis.…
Setting Up Analytics Goals… or Not
Google Analytics goals can do some great things for you. By configuring goals in Google Analytics, you can see not just how many people bought your product or what percentage of your readers make it all the way to the bottom of the page, but also actionable things like which of your traffic sources has…
GA Landing Pages Report
“I’m fascinated by the landing pages report,” a client told us last week. She wanted to know why some posts continued to bring traffic to the website year after year — and why, in many cases, these were not the posts she would have considered most important. At its simplest, this is an easy question…
End of Year Analytics, Part II
In End of Year Analytics Part I we looked at ways to identify what worked well and what needs work. You should, if you went through the steps in that post, have a pretty good idea of where you should be putting your resources for online marketing, based on the traffic and conversions at your…
End of Year Analytics, Part I
Facebook ruffled some feathers with their auto-generated “your year” feature. Their algorithm takes the posts that appear to have been most important and makes a review of 2014. Like Google’s Stories (which document a “Night in Mexico City” that unfortunately was not part of my year), the Facebook year-end posts missed the mark sometimes by…
Trying Out Wordsmith
Across the land, there are people pulling, creating, and presenting reports of data. Whether you pull Retail Link into a spreadsheet or scrutinize a Tableau dashboard of Salesforce data, you probably handle reports for yourself or for someone else in your organization. When Google Analytics provides the data being reported, you have a number of…