Analytics
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GA Landing Pages Report
“I’m fascinated by the landing pages report,” a client told us last week. She wanted to know why some posts continued to bring traffic to the website year after year — and why, in many cases, these were not the posts she would have considered most important. At its simplest, this is an easy question…
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End of Year Analytics, Part II
In End of Year Analytics Part I we looked at ways to identify what worked well and what needs work. You should, if you went through the steps in that post, have a pretty good idea of where you should be putting your resources for online marketing, based on the traffic and conversions at your…
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Trying Out Wordsmith
Across the land, there are people pulling, creating, and presenting reports of data. Whether you pull Retail Link into a spreadsheet or scrutinize a Tableau dashboard of Salesforce data, you probably handle reports for yourself or for someone else in your organization. When Google Analytics provides the data being reported, you have a number of…