Analytics
End of Year Analytics, Part II
In End of Year Analytics Part I we looked at ways to identify what worked well and what needs work. You should, if you went through the steps in that post, have a pretty good idea of where you should be putting your resources for online marketing, based on the traffic and conversions at your…
End of Year Analytics, Part I
Facebook ruffled some feathers with their auto-generated “your year” feature. Their algorithm takes the posts that appear to have been most important and makes a review of 2014. Like Google’s Stories (which document a “Night in Mexico City” that unfortunately was not part of my year), the Facebook year-end posts missed the mark sometimes by…
Trying Out Wordsmith
Across the land, there are people pulling, creating, and presenting reports of data. Whether you pull Retail Link into a spreadsheet or scrutinize a Tableau dashboard of Salesforce data, you probably handle reports for yourself or for someone else in your organization. When Google Analytics provides the data being reported, you have a number of…
Twitter’s Reach
Twitter has 284,000,000 regular users. While you or I might be satisfied with that number, Twitter’s investors are not. It’s only 5% growth over last quarter. Again, 5% may not be a bad level of growth for everyone, but the investors are not happy. “Twitter,” financial correspondents are writing, “is not Facebook.” Twitter has responded…
Tool Tryout Tuesday: Social Mention
Social Mention is a social listening tool that checks blogs, social media platforms, audio and video, comments, bookmarks, and all kinds of stuff for mentions of any term you type into the text box at their home page. Social Mention is a search engine, but it doesn’t just list the results, as a Twitter search…
Heard About the Death of Keywords?
Lately you may have been hearing a lot about the supposed Death of Keywords. It’s been a long journey to this point starting with some major updates Google made to their Analytics around this time in 2011. In 2011 Google added some additional security measures to their search engine which caused around 30% of organic…