Your cart is currently empty!
Analytics
5 Surprising Geography Lessons from Google Analytics
A client got all excited today about a part of his Google Analytics report that doesn’t always excite people. The top ten cities from which his website gets visitors are, it turns out, just the towns he wants to reach. When you check the geographic reports at Google Analytics (Audience> Geo), what do you see?…
Trying Out Hotspots Analytics
Hotspots Analytics is a free WordPress plugin that provides data about website usage that used to be costly to obtain. It offers heatmaps and custom event tracking. Your website and your browser have to be HTML5 compliant to use the heatmap features. The makers of the plugin warn that it shouldn’t be used “where performance…
Trying Out Tweet Binder
WordCamp is always a great place to learn about new tools, but this year one of my most interesting discoveries, via Angie Albright, was Tweet Binder, an intriguing Twitter analytics tool. Most Twitter analytics tools focus on users, and Tweet Binder has some elements of this type of tracking, but it’s more for tracking specific…
Trying Out Analytics Plugins
I’ve written before about plugins that add basic Google Analytics code to your WordPress website. But when you want to track events, you need some additional code. You can make it easier, if you have a WordPress website, by using a plugin. Trouble is, there are something like 40,000 WordPress plugins. It’s not practical to…
Tracking Events
One of the big advantages of online marketing is that we can track customer behavior much better than other types of marketing. A newspaper can tell you how many issues they print and how many subscribers they have, but not how many people actually saw your ad, or even the page it was on. They…
Search Console
Looking for your Google Webmaster Tools? They’re now called “Search Console.” The tools you know and love (if you do in fact know and love your webmaster tools) are all still there, but the set up is a little more friendly. My theory was that Google had noticed that lots of people besides professional webmasters…