Analytics
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of gathering and analyzing data and coming into a meeting with a strong data-driven recommendation… only to discover that decisions are made by HiPPOs, not by…
Filters in Google Analytics
Google Analytics gives you a lot of information that can help you and your web team make good strategic decisions. But this is only true if your data is accurate. Sometimes your data may be wrong because the code has been installed incorrectly, but more often when we see problems in the data, those problems…
Demographics in Google Analytics
The Demographics report in Google Analytics provides some specialized information about your website visitors: age and gender. Google Analytics has for a long time given you information about the location and language use of your visitors, the kinds of devices they use to access your website, and their behavior at your website. The demographics report…
5 Surprising Geography Lessons from Google Analytics
A client got all excited today about a part of his Google Analytics report that doesn’t always excite people. The top ten cities from which his website gets visitors are, it turns out, just the towns he wants to reach. When you check the geographic reports at Google Analytics (Audience> Geo), what do you see?…
Trying Out Hotspots Analytics
Hotspots Analytics is a free WordPress plugin that provides data about website usage that used to be costly to obtain. It offers heatmaps and custom event tracking. Your website and your browser have to be HTML5 compliant to use the heatmap features. The makers of the plugin warn that it shouldn’t be used “where performance…
Trying Out Tweet Binder
WordCamp is always a great place to learn about new tools, but this year one of my most interesting discoveries, via Angie Albright, was Tweet Binder, an intriguing Twitter analytics tool. Most Twitter analytics tools focus on users, and Tweet Binder has some elements of this type of tracking, but it’s more for tracking specific…