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Analytics
Understanding Traffic Sources
Where do your website visitors come from? How do they find you? You can find out for sure with the Google Analytics reports in Acquisitions. There’s a lot more detail in there than there used to be, so if you haven’t looked into this for a while, it’s worth another look. Here’s the pie chart…
Web Traffic Segments
Last month, the Haden Interactive website had a spell of popularity in Russia. More than 1,000 visitors from Moscow and St. Petersburg clicked through on a post of ours shared on Reddit. We had a 5,570.97% increase in traffic from Moscow and a 11,362.50% increase from St. Petersburg. I like to think of these visitors…
Volatile Traffic
Web site traffic may not be your most important business KPI, but it’s a basic metric that can tell you a lot about your website’s overall health. It can give you a good indication of how well different marketing strategies are performing. And it’s the source of a lot of additional information that can answer…
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of gathering and analyzing data and coming into a meeting with a strong data-driven recommendation… only to discover that decisions are made by HiPPOs, not by…
Filters in Google Analytics
Google Analytics gives you a lot of information that can help you and your web team make good strategic decisions. But this is only true if your data is accurate. Sometimes your data may be wrong because the code has been installed incorrectly, but more often when we see problems in the data, those problems…
Demographics in Google Analytics
The Demographics report in Google Analytics provides some specialized information about your website visitors: age and gender. Google Analytics has for a long time given you information about the location and language use of your visitors, the kinds of devices they use to access your website, and their behavior at your website. The demographics report…