Analytics
Are AI Referrals Sending You Traffic?
AI may be reducing organic search traffic to your website. But is AI sending you traffic? In the screenshot below, you can see that the top 10 referral traffic sources for one of our sites includes both ChatGPT and Perplexity.ai. This site isn’t the only one, and those are not the only generative AI tools…
Measuring the Effectiveness of SEO Strategy
We like long-term, full service relationships with our clients. This produces the best results. We’ve had some clients who work with us for a while and then decide they can do it in-house, and then come back, and then drop some services and then pick them back up again, and generally chop and change a…
How’s that Keyword Performing?
Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…
Clicky Analytics
Web analytics are extremely important. They give you the data you need to make data-driven strategic decisions about your website — and those are the very best kind. But there has been some upheaval in our usual favorite analytics programs recently. Jetpack stats is now a paid tool, and Google Analytics has become more difficult…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…
Is Google Analytics a HIPAA Threat?
Google Analytics is not HIPAA compliant. Does that mean you should not use GA if you are subject to HIPAA? Is Google Analytics a HIPAA threat? First, let’s be clear on what it means to be HIPAA compliant. Your desk is not HIPAA compliant. Your computer is not HIPAA compliant. Neither is Google Analytics. Here’s…