Analytics
How’s that Keyword Performing?
Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…
Clicky Analytics
Web analytics are extremely important. They give you the data you need to make data-driven strategic decisions about your website — and those are the very best kind. But there has been some upheaval in our usual favorite analytics programs recently. Jetpack stats is now a paid tool, and Google Analytics has become more difficult…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…
Is Google Analytics a HIPAA Threat?
Google Analytics is not HIPAA compliant. Does that mean you should not use GA if you are subject to HIPAA? Is Google Analytics a HIPAA threat? First, let’s be clear on what it means to be HIPAA compliant. Your desk is not HIPAA compliant. Your computer is not HIPAA compliant. Neither is Google Analytics. Here’s…
Should You Pay for Jetpack Stats?
If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…
No Analytics? Now What?
We recently built a new website for a company that had a well-established website. They had not installed analytics, so they didn’t know how many visitors they had. We installed Google Analytics for them, as we always do when we build a website. They went from no analytics to all kinds of new data. Suddenly,…