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Finding Your Customers
In general, the object of a web site is to allow your customers to find you. You make your site eminently findable with good SEO and SEM, make sure it says what you need your customers to know about you, and get on with your work. But it occasionally happens that your customers don’t actually…
More Keywords for Your Google Ads?
Developing a list of keywords is the first step in plenty of digital marketing strategies, including Google ad management. But how many do you need? And should you keep adding them to your campaigns as you go along? New keywords for your Google ads can be beneficial, but if that’s your go-to strategy, take a…
Writing for the Second Screen
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for him — and it’s confusing, too. Even though the numbers are higher than he thought, he wonders why people are focused on vaping when traditional…
More Spam
Recently we’ve had a couple of clients reach out to us in alarm because they are seeing more spam. They see more spam comments, more spam subscriptions, and more spam emails. It’s not their imaginations. Check out some statistics: Americans received 225 billion spam texts in 2021, a 157% increase over 2021. 56.5% of all…
Internal Links and SEO
How are the internal links at your website? Do you have a wild jungle of links built in the days when people believed that the sheer number of links on a page was a useful metric? Do you have broken links that should take visitors to information about your goods and service, but don’t? Internal…
Purpose: What’s Your Website For?
Whether you’re having your first website built, spiffing up one you’ve had for a long time, or creating a strategy to get the most out of your current website, it’s good to think occasionally about your website’s purpose. Chances are good that it does — or should do — all three of the things described…
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