Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when we posted the infographic? That got a lot of repins at Pinterest.”
20 Tweets for Healthcare Professionals
Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an effective way for businesses and those who provide goods and services to communicate with their potential customers, clients, and patients — this includes healthcare professionals.…
Does a Doctor Have to Write Your Medical Blog?
Should a medical doctor be in charge of writing the content for your clinic or practice? It’s an important question to consider, and it’s something that people have strong feelings about on both sides of the aisle. Your medical blog represents your practice; you need accurate health information, and you want the voice to be…
When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction traffic can go. Sometimes traffic goes down. Here’s an example. This was a website we had worked on, but the site owner took on the…
Blogging for Your Medical Practice
Blogging is an excellent tool for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you can do for your website. But medical blogging can also bring up concerns — concerns that may keep you stuck in indecision, planning to start…
Focusing on Safety in Healthcare Marketing
During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility quit providing diagnostic testing, held off on face to face appointments, and cancelled elective surgeries, you might be making changes now. But patients may still…
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