Recipes on Your Website
Many of our healthcare clients like to use recipes as part of their content marketing strategy. It makes sense. A recent study by the Hartman Group found that about half of Americans get recipes online, often from blogs, while 40% get recipes from social media. 54% of Americans share recipes online, too. What’s more, a…
How Patients Consult “Dr. Google”
Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just as the majority of people check out products online before they ever walk into a store. You can call it “the empowered consumer,” but in…
Plotting Rows in Google Analytics
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge amount of data to look at, to see the important things. One of the ways that Google Analytics helps with this is by giving you…
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
The One Digital Marketing Essential for Health and Wellness Professionals
A common mistake for small businesses is thinking that you are too small to need a website. There was a time when this may have been up for debate, but now the internet is interwoven with daily life. If you own a business, you need a website. An optimized website is the most important digital…
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the Burbank office isn’t doing as well as the rest. These metrics can also help us figure out what’s going right so we can do more…
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