No Political Ads for Facebook
A while back, we went with a client through the process of social cause certification for Facebook. Just this week we tried to boost a post for this client about an upcoming event. The ad was rejected. We didn’t think the ad was political, frankly, so we asked for a review. As we jumped through…
The Google Antitrust Suit
The U.S. government has sued Google for antitrust violations, ending the suspense over which Big Tech company they would take action against first. The Economist suggests that four lenses should be used to interpret the issues in the Google anti-trust suit, as well as in the other such suits (against Facebook, for example) that might…
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the love and the inner pages — service pages, blog posts, product pages, and so forth — get forgotten. Here are some reasons we think they…
Content Marketing Thrives in the Pandemic
Chief Marketer has published a 2020 study examining how the pandemic is affecting marketing. Fortunately, they had surveyed Fortune 1000 marketers shortly before the pandemic began. They were able to follow up and see how answers changed. One of their top takeaways: content marketing thrives during the pandemic. Basics Budgets have decreased significantly for most…
Digital Literacy and Medical Websites
The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information. The ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers. A person’s…
The Abandoned Blog
See if this sounds familiar: you read, heard, and/or decided that all companies need a blog, so you included a blog when you had your website built. You wrote every day for a couple of weeks and then didn’t have anything to say any more. Or you had someone doing the blogging, but when they…
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