Is It Christmas at Your Website?
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made us think about how we’re handling Christmas for clients’ websites, and you might be thinking about that, too. If you’re a CPG company, of course,…
Pantone Colors of the Year 2021
Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue. For 2021, they’ve chosen two colors again: Ultimate Gray and Illuminating, a bright lemon yellow. This is an interesting pair of colors. Gray isn’t even a color, just a shade, but certainly a basic…
Congratulations, Josepha!
Our girl Josepha Haden is the team lead for the latest WordPress update. This is not the first time she has been the team lead, but version 5.6 is the first one where the entire team was composed of women and non-binary-identifying people. WordPress accepted contributions from everyone, as always, so there are men among…
Sort of Blogging
Regular blogging, whether you use that term or not, is a reliable key to successful content marketing. Create several high-quality articles every week and over time you will show up consistently for lots of keywords. This isn’t controversial. But what if you don’t have the resources for that? Is it better not to blog at…
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and most of the abandoned blogs would be a step forward for the internet. But I was reading a blog that had a different take on…
Google’s Core Algorithm Update
Several times each year, Google makes broad updates to its search algorithm. Google made such an update yesterday, and called it the December 2020 Core Update, because it’s a core algorithm update made in December 2020. What the heck is an algorithm? Click through to find a complete answer. Broadly, Google’s algorithm is a set…
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