SEO Impact: A Tale of Two Websites
Recently I ran into a website I had never seen before on a subject we work with a lot. This website — new to me — had actually been around as long as the website we manage. But they had followed a very different path from ours, and had completely different metrics. It was a…
Choosing Your Domain Name
Choosing your domain name is not like choosing a name for a puppy. You shouldn’t just go with your feelings. The first website I conducted SEO for was called educationstationteachers.com, belonging to a company called The Education Station. It was a horrible choice. It’s long, hard to remember, hard to see — that is, it’s…
Happy New Year
Wishing you and yours a happy, healthy, and prosperous New Year!
Facebook Stars
Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community. Now, Facebook is expanding and promoting the program as a means of bringing businesses online. This is a goal — or a necessity — for many businesses during the pandemic. Before we talk more about how it works,…
Design over Function
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, with lots of great photos and some interesting animation, which I always appreciate. The layouts on every page were sophisticated and elegant. I could see…
Section 230 and You
The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” That means that Facebook is not the publisher when you post something on your…
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