Improve Your Page Load Speed
Page load speed is an important metric for your website these days. There are two main reasons for this: Google plans to add Core Web Vitals to its ranking algorithm this year, and page load speed is an important part of that set of standards. If your page loads too slowly or is too jittery,…
Top 5 Web Metrics for 2021
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics will you be using this year? Here are five you should consider. Page load speed How fast does your website show up? This is important…
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is that? It depends on two things: your goals and your conversion rate. Say that one of your goals is to get newsletter signups. And say…
SEO for Multiple Locations
During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up their physical spaces and are working out of virtual offices. If you’ve relied on local search for local customers, you might be thinking that it’s…
The Amazon Search Engine
Google’s search engines, including YouTube, Google, and the Google-powered engines on vast numbers of websites, are unquestionably the most important search engines for which to optimize websites. Google alone has 88% of global market share, so why should we even bother with other search engines? If you’re selling on Amazon, you need to get to…
The Chicken or the Egg?
When you work with Haden Interactive, you decide to hire us, make a deposit, and then meet with us (physically or virtually) so we can learn all about you and create your website and/or web strategy. There is another way, though: you can ask a web firm to create a mockup for you and pitch…
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