WordPress Powers 40% of the Internet
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%. Why is WordPress so popular? Our first website built on WordPress was Freshplans, our K-12 public service site. When we saw how well it performed and how easy…
Walmart Connect Competes with Google
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But Walmart sees 150 million customers each week and collects a lot of data on those customers. Opening its platform to ads placed across the internet —…
Improve Your Email Open Rate
Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are not related to your website. However, if your emails are designed to bring people to your website, a change in your open rate can tell…
Improve Your Opt-in Rate
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different causes. Looking at your opt-in rate can give you an additional, and often clearer, metric for your marketing. What’s your opt-in rate? Your opt-in rate…
Improve Your Conversion Rate
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion rates. I’ll tell you about them below. First, here are a couple of basics to make sure you’re ready to succeed. What’s your conversion rate?…
Increase Your Web Traffic
63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a good indication of overall health. For another, more visitors to your website usually means more appointments, more sales, more leads — all the real-world KPIs.…
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